Enterprising Educators

Article 3

EDVentures Adds Two More Stellar Speakers!

Submitted By: Tom Schnabel
Published: June 2011

EDVentures has added two more keynote speakers to its stellar 2011 conference program: Terry M. Moe, a senior fellow at the Hoover Institution, a member of the Institution's Koret Task Force on K–12 education, and the William Bennett Munro Professor of political science at Stanford University; along with Tom Vander Ark, a well-known global education expert and blogger, Managing Partner of Learn Capital, Chairman of the International Association of K-12 Online Learning (iNACOL), Board Director at several nonprofits including LA's Promise and Strive for College, and an advisor to Communities in Schools, ConnCan, Democrats for Education Reform, and National Association of Charter School Authorizers.
Moe’s books are listed among the most influential and controversial works on education to be published during the last two decades. In Liberating Learning: Technology, Politics, and the Future of America, Moe and John E. Chubb map out a dynamic vision of the nation's educational future, showing how the ideas and innovations of information technology will ultimately transform the public schools to the benefit of the nation and its children. Moe has also written Special Interest: Teachers Unions and America’s Public Schools, and Politics, Markets, and America's Schools.

Vander Ark has also written extensively on reform in American education. In his new book, Getting Smart, he examines the facets of educational innovation in the United States and abroad. Vander Ark makes a convincing case for a blend of online and onsite learning, sharing inspiring stories of schools and programs that effectively offer "personal digital learning" opportunities, and discussing what we need to do to remake our schools into "smart schools."

Mr. Vander Ark’s address “Preparing for the Idea Economy of the Future” will examine the innovation-driven world, discuss how to combine online and onsite learning, advocate for policies that create better learning, and review "smart tools" for learning.
Vander Ark will follow with an interactive discussion on the “Outlook for ESEA Reauthorization and the Changing Political Landscape.”

Mr. Moe’s address “Liberating Learning” investigates an education system that is fundamentally broken, riddled with poor incentives for success, and in urgent need of innovation to radically increase competition and choice.

During the two and a half day conference, EDVentures will also feature discussions from distinguished authors and education writers such as Frank Catalano who will lead the way with a clear strategy for marketing that saves dollars and produces success; acclaimed author and professor Paul Peterson who will trace the story of the rise, decline, and potential resurrection of American schools; nationally recognized leadership expert, Professor Jim Clawson, who will take a look at the necessary ingredients to achieve Leadership in Education; and Laura Lefkowits who will guide us through four possible scenarios for the future of education in the private sector.
Tom Vander Ark
Terry M. Moe

EDVentures also includes breakout sessions with a diverse set of topics including:

  • Conflict Resolution And Dealing With Difficult Employees
  • Innovations and Best Practices for Learning Centers and Tutoring Businesses
  • Ethics In The Age Of Email, Texting, And Social Networking;
  • Leverage Through E-Learning
  • Trends In Federal Funding For K-12  Education; School Choice International and Public-Private Partnerships
  • Trends In Education Technology
  • Creating A New Capacity For Quality Through Accreditation; Achieving World Class Performance
  • Understanding The Legal Implications Of Health Care Reform
  • and other topics from industry leaders and business growth experts.

This year’s EDVentures conference in San Francisco will give each attendee a unique opportunity to meet like-minded “enterprising educators”, converse, seek solutions, form strategic alliances, and share best practices. To register or learn more about EDVentures,  CLICK HERE . For full conference schedule, CLICK HERE.

Early bird registration and the EIA Room Rate for the San Francisco Westin-Market Street will end on June 20th, 2011.

Vendor booths and other sponsorships are still available by emailing

Paul E. Peterson, Harvard University

Saving Our Schools: The Rise, Decline, and Resurrection of American Education in Schools and Learning Centers

Paul E. Peterson
Professor Paul Peterson places today's debate over American education in historical context by showing how school reformers centralized political control without realizing the customized learning they sought. In a compelling conclusion, he shows how virtual learning can reverse these trends, allowing each student to access directly the information they need. Now, under the impact of rising cost, coupled with the possibilities unleashed by technological innovation, schooling may be transformed through virtual learning. The result could be a personalized, customized system of education in which families have greater choice and control over their children’s education than at any time since our nation was founded.

Latest books by Paul E. Peterson

Biography: Paul Peterson is the Henry Lee Shattuck Professor of Government and Director of the Program on Education Policy and Governance at Harvard University, a Senior Fellow at the Hoover Institution at Stanford University, and Editor-In-Chief of Education Next, a journal of opinion and research. Peterson is also a member of the independent review panel advising the Department of Education’s evaluation of the No Child Left Behind law and a member of the Hoover Institution’s Koret Task Force of K-12 Education at Stanford University. The Editorial Projects in Education Research Center reported that Peterson’s studies on school choice and vouchers were among the country’s most influential studies of education policy. He is also the author or editor of numerous books, magazines, and other publications, and speaks regularly throughout the country on education policy.

Frank Catalano, Instrinsic Strategy

If I (Only) Had 100 Education Marketing Dollars

Frank Catalano
With a great product, a clear strategy, and a few tactical tips, experienced as well as emerging education businesses will be less likely to waste time and money—and more likely to generate demand that leads to sales. Are you looking to develop a fresh approach for your education marketing program? Join acclaimed author, speaker, and blogger Frank Catalano as he discusses marketing that produces results and saves dollars. Topics include: public relations, social media (word-of-mouth marketing with digital lips), direct mail & email marketing, promotional items, printed marketing collateral, logo and branding elements, website design, positioning and much more.

Latest books by Frank Catalano

Biography:  Frank Catalano is a business executive and author. He has been a senior vice president for a major educational technology and publishing company, an independent marketing consultant and technology industry analyst, a well-known media commentator and public speaker on topics ranging from technology to toys, and the author of hundreds of essays, several blogs and two books. Frank is currently the principal of Intrinsic Strategy, a consultancy focused on marketing, product and brand strategy for companies in digital technology, content and services, primarily in education and consumer markets. Intrinsic Strategy has developed creative and practical strategies for new initiatives on both a retained and interim-executive basis. Clients, large and small, have included Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association, among others. His broadcast and print work has been recognized with multiple awards from the Computer Press Association, Society of Professional Journalists, United Press International, and the Associated Press.

James G. S. Clawson, University of Virginia

General Session: Leadership in Education 

James G.S. Clawson
In this interactive session, Professor Clawson will introduce and draw connections among several key educational issues including human habituality, early development, educational focus, dangers of self-deception, and self-leadership, and the relationship between feel and performance. The session will include multiple channels including concept introduction, lecturettes, video clips, questions of the audience, and discussion with the audience. 

Breakout Session: Finding the Magic between Feel and Performance

How do world class performing individuals, teams, and companies do what they do? Would you like to know how to perform at your best on a regular basis? Learn how to take your performance to the next level and enjoy it more in the process? Beginning with the answer to a simple question, Professor Clawson will describe the role of FEEL in world-class performance and how you can make it work for you. Session will include interactive group exercises.

Latest books by James G.S. Clawson

Biography: Professor James Clawson teaches actively in the MBA and doctoral programs at the University of Virginia, Darden School of Business where he is the Johnson & Higgins Professor of Business Administration. Clawson's research addresses issues of leadership, career management, management development and mentoring. He has authored 17 book-length manuscripts and numerous articles and has written or supervised the writing of more than 200 cases on a variety of topics. Clawson has consulted with a number of corporations and organizations all over the world on leadership development, organizational design, management development, career management, managing change and human resource management. Clawson was awarded the David L. Bradford Educator of the Year by the Organizational Behavior Teaching Society and Reviewer of the Year by the Academy of Management Learning and Education Journal. Before joining the Darden faculty in 1981, Clawson taught at Harvard Business School.

Laura Lefkowits, AdvancED

Jump-start your thinking and planning: Interactive Scenarios For The Future Of Private Education 

Laura Lefkowits
Although much about the future is uncertain, trends reveal patterns of behavior that help to resolve some of the uncertainty about the future of education. But with thorough research and tracking, these trends can provide education business owners with a glimpse into the future world of education. In addition to factors related specifically to education, this session details current and emerging trends in the political environment, the economy, security issues, technological innovations, and social values—all of which will impact education. By analyzing the content and discussing the implications of the scenarios offered in The Future of Schooling, educators can identify the actions they should take today to maximize their chance of success tomorrow.

Latest book by Laura Lefkowits

Biography: Laura Lefkowits is an author, accomplished speaker, and a nationally recognized “scenario planning” specialist. She is currently the Director of Special Projects at AdvancED, the global leader in advancing education excellence through accreditation and school improvement. Before joining AdvancED, Laura was Vice President of Policy and Planning Services at Midcontinent Research for Education and Learning (McREL)